PRIME

PRAHRAN

A boutique collection of townhomes designed by the award-winning studio of Ascui & Co

Townhome Living

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THE PRIME OF LIFE

Each of the townhomes has been crafted inside and out for contemporary living in one of Melbourne’s most desirable locations. Beyond the statement façade and the spacious interiors, it’s the philosophy of the design that stands apart: intelligent, private, healthy and sustainable. For those drawn to the pulse of Prahran and everything it offers, this is the ideal place to shape a new future.

Architecture

A NEW ANGLE ON PRAHRAN

From the street front, Prime appears as one building expressed through dynamic forms and fringed by greenery. Prime introduces a bold new street presence that references angular pitched-roof forms, with contemporary vertical battens across the façade designed to alter appearance as the light changes throughout the day.


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Sustainability

RESPONSIBLE DESIGN

Sustainable features are threaded throughout the design, from the fundamentals of solar orientation to natural ventilation and energy-efficient appliances.


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Neighbourhood

PRIME POSITION

This location places you moments from buzzing High Street and Chapel Street, Greville Street and Prahran Market precinct. Here, you’re also near Windsor and St Kilda or the more relaxed charms of South Yarra and Armadale. All of this means an abundance of choice for places to eat, meet, shop and stroll. Green spaces dot the landscape, trams and trains provide convenient city access, and a variety of excellent schools are all close to home.


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Location

TAKE THE HIGH ROAD

From Melbourne’s most famous croissants at Lune to fresh produce, fine pizza, and so much more, High Street meets all your immediate good eating needs. And that’s just for starters. Parks, pubs, gyms and the endless delights of Chapel Street are also moments away.


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Team

THE PEOPLE BEHIND PRIME

Prime Prahran is a collaboration between people passionate about Prahran and intelligent, responsible property.

Sustainability

SUSTAINABILITY AT PRIME

7-star energy rating

Energy-efficient residences are more comfortable to live in, cost less to heat and cool, and help reduce greenhouse gas emissions.

Zero-carbon building (no gas)

A harvesting system will collect and store rainwater. This water is used for toilet flushing and landscape irrigation, minimising the need for potable water and conserving precious resources.

Grid-connected solar PV panels

The solar panels on each dwelling will generate electricity and reduce power costs.

Sustainably-sourced materials with low VOCs

The use of sustainably sourced materials has a low environmental impact. Paints and surface finishes have low off-gassing properties.

North-facing balconies

These are designed for warmth in winter months, reducing heating costs and promoting health and wellbeing.

Glazing oriented to avoid west-facing glass

The intelligent design of each townhome reduces heat gain and cooling costs.

Electric induction cooktops

The selected cooktops are superior to gas and extremely easy to keep clean.

Electric hot water heat pump

Prime embraces an energy-efficient electric hot water heat pump, exemplifying a dedication to sustainable living.

High energy efficiency A/C

A sophisticated system crafted to reduce your energy expenditures.

Energy-efficient lighting with motion sensors

Ensuring exterior lights are off when not required reduces power costs.

Energy-efficient fittings and fixtures

More savings are delivered through the careful selection of fittings and fixtures.

Rainwater tank for toilet flushing

This feature reduces water costs and demand for potable water.

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WE INVITE YOU TO REGISTER YOUR INTEREST.

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0432 660 711

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Neighbourhood

A walkable neighbourhood

Prahran is one of Melbourne’s most pedestrian-friendly addresses. This is where weekends are spent selecting fresh produce from Prahran Market, window shopping along iconic Chapel Street or spreading out on the lawns of local parks and gardens with a book or a picnic. By day, inspiring retail choices include both the locally-made and the internationally renowned. By night, a word of bars and vibrant nightlife are within walking distance.

Catering to every taste

Prahran is renowned for its eclectic mix of bars and restaurants, with a world of flavours ready to explore close to your new home at Prime. Choices range from a consistently excellent cafe culture to fine French dining, and a deliciously long list of wine bars and restaurants to explore in between. Whether you’re in the mood for a chic cocktail lounge, a cozy cafe or a trendy eatery, you never have to go far for a culinary adventure.

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Architecture

PRIME LIVING

The living spaces are surrounded by expansive windows and wide outlooks, awash with natural light. A neutral palette and engineered oak timber floorboards flow throughout the open-plan living, dining and kitchen areas, increasing the sense of space and creating a natural gathering place. The kitchen is at the heart of each townhome, where practicality and storage meet streamlined design. Light-coloured engineered stone benchtops and splashback are set against a contrasting dark timber grain laminate.

Private Entrances

A NATURAL APPROACH

The arrival experience is via a secure gate and a dedicated pedestrian-only pathway framed by a verdant walkway, with each front door clearly defined. Stepping inside, the traditional entry hall has been updated to feature a cupboard for coats and shoes and direct access to the lock-up garage or stairs to the floor above. Here, living areas are seamlessly connected to private balconies with green outlooks over the arbour.

Design Philosophy

“The architectural philosophy behind Prime was simply to express the enduring qualities of a home. The design is seamlessly functional, promoting wellbeing and health through a connection with the outdoors, low energy use, zero carbon appliances and sustainable materials. The interiors are full of light, with abundant natural ventilation and high voids over the stairs connecting each level. Textural, warm and welcoming; ultimately the architecture is about creating a place that is a pleasure to live in.” Gonzalo Ascui Director of Ascui & Co Architects

Contact

WE INVITE YOU TO
REGISTER YOUR INTEREST.

Contact Liam

0432 660 711

"*" indicates required fields

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